Overland Park
Call: 913-239-0000
Prairie Village
Call: 913-384-3937

Overland Park

7111 W. 135th St.
Overland Park, KS 66223

Phone 913-239-0000


M-F 10:00 – 5:30
Saturday 10:00 – 4:00

Prairie Village

6935 Tomahawk
Prairie Village,KS 66208

Phone 913-384-3937


M-T-W-F  10:00 – 5:30

Thursday 10:00 – 7:00

Saturday 10:00 – 4:00

“the theo is strong with this one”

theo wins golden V.AWARD for Optical frame in Hong Kong

Today, theo received a golden V.AWARD at the annual Hong Kong International Optical Fair and this for the second time in a row! theo won in the category ‘optical frame’ with the eye-witness model VA in colour 365.

The V.AWARDS are groundbreaking, since they are the first optical awards to be issued in Asia. There are 3 categories of awards: ‘optical glasses’, ‘sunglasses ’ and ‘technology’. theo is exhibiting at the annual Hong Kong International Optical Fair, together with other internationally renowned designer eyewear labels, at the ‘Visionaries of Styles’ (VOS) pavilion.



Eye-witness VA
Our brains can be tricked to perceive a 2D drawing as a volume. We’re doing the same thing in this eye-witness model. Instead of giving the frame a certain thickness, the volume is created by simply outlining the front and back of the frames in lines, without ‘colouring it in’. Just like in a perspective drawing. An optical illusion like nothing you’ve ever seen before.

Strook draws Antwerp in ‘street art’

theo Strook in store now!
Strook draws Antwerp in ‘street art’ style on our frames!

The Antwerp eyewear label theo doesn’t believe in colouring inside the lines. That’s why theo got in touch with the Bruges-based artist Strook. With his characteristic play of lines, he has literally made his mark on theo’s latest collection. And incidentally, Strook is really on a roll! In December, his ‘Wood & Paint’ was picked by the American news site ‘The Huffington Post’ as one of the 20 most influential works of ‘street art’ in the world in 2014! theo asked Strook to do something on the theme of ‘Antwerp’, the label’s hometown.

Stefaan De Crook a.k.a. Strook and theo met each other about four years ago through the platform for young designers De Invasie. Soon afterwards, Strook had a show at the theo Gallery in Antwerp and also did a display window for theo-Somers Optiek. And then we asked ourselves: “what would happen if we made some glasses together?” There was only one way to find out…

Antwerp central
Strook chose four elements that are representative of the city of Antwerp: ‘hand-throwing’, diamonds, the zoo and fashion. These four facets were the starting point. Strook: “It was very important to me that the four designs would together form a whole. That’s why I worked from a single drawing and a single theme in which the four glasses fit, instead of from four separate drawings.” Strook sketches lines at random until a story begins to take shape. He works directly in pen, without any aids. Strook: “It’s all about spontaneity. A drawing takes shape without me thinking about it very much. I want to be able to draw without limits.” Strook’s interplay of lines captivates viewers and holds their interest. The longer you look, the more you discover.


Zoo – Diamond – Hand – Fashion
Based on the drawing, theo created four pairs of glasses: a classic, vintage model (Zoo), a feminine model (Diamond), a rounded, unisex model (Hand) and an aviator style (Fashion). Each model has a little piece of the symbol of the city in the upper left-hand corner. theo designer Serge Bracké: “In order to come up with the forms for the glasses, I took my inspiration from Strook’s interplay of lines. The models had been  roughly sketched first, but the result was completely different!”.



The drawings by Strook have been chemically etched, engraving them into the metal. The lines are in the same colour as the frames. Each model is available in 8 colours, both matt and glossy. The insides of the frames have been given a different, sometimes contrasting colour. All of the models can also be combined with sunglasses.

New Theo

Brookside Optical does it again leading Kansas City with the cutting edge eyewear from Theo Eyewear

Featuring the Islands with laureled hinge 

Call it nostalgia. With the Islands collection theo returns to small, friendly frames, but injects them with the latest technology. We invented a new, discreet, patented hinge that emphasises the pure form of the frame without any distraction. At the Hong Kong Optical fair, theo received the golden V.AWARD for Technology for this special hinge.

The models are named after four Aeolian islands – Filicudi, Lipari, Vulcano and Panarea – in the Tyrrhenian Sea, north of Sicily (IT). Both the shape of the hinge and the ear tip refers to these volcanic Islands.

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