CONCEPT PLAY IT- Anne Et Valentin



A concept that is all off-beat acetate, PLAY IT offers a supplementary dimension with double-tenon articulated pivots into which the arms are slotted. These act like punctuation marks added to enrich the discourse. These frames, expressive, have a strong presence without taking over the face. Juxtapositioned materials reinforce arches face on. Colors and complementary tones outbid one another. With concentrates of joyful, playful, original colors, the potential to please of the PLAY IT concept is undeniable and eminently feminine. The relationships between solid and empty spaces, straight and rounded lines, optical ties and illusions were conceived to highlight mechanisms. Inspiration comes from the design world, always, with arms freeing themselves from your habitual, run-of-the-mill eyewear aesthetics. The hinges are integrated, like subtly hidden secrets. PLAY IT models rest on the key concept of interlocking: joints and hinges, contrasting colors, transparency and opacity. These are objects constructed around the arrangement of their separate parts, with which you want to play, which you manipulate with pleasure, inspiring creativity and good moods. These effervescent frames make the language of matter resonate, explore the sensuality of touch, and are particularly suited to people with free and independent personalities. Comfortable and easy, geometrical and surprising, this new concept loves color and leaves no eye cold.


PUNCHY is a panto that has had its pin pulled out like a grenade, to give it wings nobody could stop. Very graphic, very feminine, with a bold, headstrong temperament. This model is tonic, bringing structure to small faces.


PRETTY, so pretty, like a classic butterfly shifted to boost its confidence. This is an assertive frame, with bright colors that enhance its energetic, enthusiastic character. PRETTY is not just a pretty picture: its stands for ambition and personality.


PINKY is big, hexagonal, arty, designer, geometric… Its perfect balance makes it a particularly attractive object, so aesthetic that one might forget its original function. It feels at home in the art world, as if immersed in the vast philosophical questions of our time, claiming a modular, architectural dimension.


POPPY, round, fabulously round, pop, absolutely pop. Bursting so much with energy, it seems to move. This is the large model of the series, with a keyhole bridge that structures and surprises, and a very straight horizontal bridge that offers support to clever curves. A frame as modern as its wearer.


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