Res Rei means “The Thing” in Latin. It means an existing object with substance and form; but it also means a concept, an idea. RES / REI is the ensemble of things that make life around us, in all given forms.
Don’t call it just plastic: cellulose acetate sprouts from the cotton wad, not petroleum. They design and develop materials that are exclusive
for their brand. Sophisticated acetate patterns create unexpected colour combinations.
EVERY ONE THOUSAND FRAMES, THEY PLANT A TREE
Reducing their environmental footprint is one of Res Rei’s goals. They are aware of how much CO2 is emitted during
the production cycle and to counterbalance it Res Rei decided to plant a tree every 1,000 frames produced.